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Campaigns are embracing new technologies, including patch-through calling, more and more as they modernize their playbooks. Let’s take a look at this particular technique and which kinds of campaigns might benefit from it.
A patch-through call, also known as a call transfer, allows you to redirect a phone call to another number. This means that when your staff or volunteer team reach out via phone call to your prospects, you can offer to transfer them directly to another number.
For example, when volunteers are speaking to supporters via ThruTalk, they can automatically “patch through” the call to the lawmaker whose office they would like to contact, all without needing to hang up.
At GetThru, we love both brand consistency and wordplay, so this feature in our product ecosystem is called PatchThru.
With PatchThru, your callers can redirect people directly to the right targets. For example, if you are asking people to contact their local representative about a policy issue or important bill, you can offer to patch the call through directly to their correct representative’s office so they can quickly and easily take that next step.
This is a win-win for both campaigns and supporters. It makes it much easier for people to follow up and take an effective action, and it increases the chances that they will take that action.
Here are a few ideas for how your campaign might wish to leverage call patching:
With ThruTalk, callers can stay on the line, make sure the transfer is successful, and then move on to the next phone call.
Activists and organizers know that a phone call from a constituent is one of the most powerful things a citizen can do to express their opinions.
Be sure to give them all the right tools they’ll need to coach contacts through the call; while some people view a phone call as a simple, easy task, other people have more anxiety around making a phone call. Emphasize that a call is more effective than an email or social media post, which is why it’s worth it!
The American Psychological Association’s How to Call Your Member of Congress guide offers some great strategies for campaigns to help their callers coach people through the entire process. The key is to be polite, brief, and prepared, all things that your callers can quickly get people up to speed with before patching the call through. A simple formula (such as introducing yourself, establishing your constituency, and expressing your opinion) can help keep people on-message.
As with any call technology, you’ll want to take a variety of factors into consideration. But, there’s a reason why we are the first choice for campaigns, unions, and advocacy organizations of all sizes, all across the country. Some of the reasons why more than 2,000 clients have chosen us to make more than 750 million phone calls last year include:
ThruTalk's PatchThru feature can help make the transition seamless so that the campaign is not only just more powerful in its capabilities, but simple for staff, volunteers, and everyone involved. (After all, cool new features are only useful if they’re really put to use.)
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