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Just because you give your audience a way to opt out, doesn't mean that they will every time. Read our tips for handling opt out language with grace, and without inviting higher opt-out rates.
Director of Education Sales
The only constant in life—and peer-to-peer texting—is change. If you’re thinking there’s been a little bit too much change in the world of P2P lately, we’re right there with you. And when we say we’re right there with you, we really mean it! GetThru is committed to making sure your texts are delivered and your important messages received.
You may have noticed a new feature in the ThruText campaign builder recently: required fields denoting your Organization Name and Opt Out Language. The first is pretty straightforward (tell your recipients who you are), but we have gotten questions about the second one from clients concerned that adding opt out instructions will increase opt out rates. And we totally get it: you don’t want to seem like you’re encouraging your audience to opt out of receiving your text messages! But lucky for us, we have brilliant clients, and we’re excited to share some best practices a few have been using in the face of this new Opt Out Language requirement.
But first, a little context: we were required to make Organization Name and Opt Out Language required fields by our downstream vendors as part of compliance with new 10DLC rules. If you’re a veteran of digital outreach, you probably know that this was already a requirement that exists on every other type of texting—for example, broadcast messaging. Just as importantly, identifying your organization and letting your audience know they can opt out has long been a best practice that increases deliverability.
So, how might you manage this new Opt Out Language requirement? Here’s four tips:
We hope these best practices are helpful, and we’d love to hear from you as you continue to manage the ever changing world of P2P texting. Whether you’ve developed another tactic for handling opt out language, found that your fulfillment rates have or haven’t changed, or have other thoughts or feedback, give us a shout anytime at firstname.lastname@example.org.
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