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Reunited and It Feels So Good: GetThru at Netroots 2022!

Can we just start by saying that downtown Pittsburgh is a straight up vibe? Great, now that we’ve established that…

Cat Allen

Marketing Manager

Our team is back from Netroots 2022. Our luggage is unpacked, expense reports are filed, and we miss all of you already. Aside from being able to connect with so many current and future clients in person and show off our new dialer, we learned a lot from each panel, training, and most importantly, conversations with you! If you missed it this year, we’ve got the cure for your FOMO in the form of our takeaways from the conference below. Here’s what we learned:

It’s a #HotLaborSummer (and probably Fall, too.)

“There's momentum in the labor movement - it was heartening to see that a good amount of panels and trainings were focused on work that takes place outside of the political [campaign] sphere. It was also great to see and speak with some of the representatives from ALU (Amazon Labor Union) and SBWU (Starbucks Workers United) that are doing the work,” remarks Max Knutsen, our Client Success Manager. And he’d be right. Labor and union efforts taking center stage in our national discourse, on the news, and at Netroots definitely tracks with what we’re seeing here over at GetThru by way of more new clients than ever coming from labor unions — both here and abroad! Our union clients use ThruText for member communications and engagement, survey distribution, rapid response and strike information, and even disaster relief support. Shoutout to the folks from CWA, ALU, and SBWU that we were able to connect with, and solidarity forever!

Clients who have been with us since the 2020 cycle may remember Max from being the absolute GOAT in Chat Support. Max has joined our Client Success Team to grow the ways that we can continue to set you up for — you guessed it — success. If you miss the good old days of Max being one support ticket away, you can always book a training or strategy session for ThruTalk and ThruText.

You Down With 10DLC? Yeah! You Know Me! (..but also I have questions..?!)

If you saw us at Netroots, you probably talked to Rachel Cleary, our Sales Lead. And if you talked to Rachel, you probably talked about 10DLC and she was very helpful and nice. We love Rachel. And Rachel loves helping. Regarding your questions, she said: “In conversations with folks who stopped by our booth, the number one question I heard about texting was, ‘How do I make sure my organization is 10DLC compliant?’ Texting will be a big part of folks’ strategies in the coming months, and it reminded me that now more than ever it’s important to double down on doing everything you can to ensure deliverability so your message gets read. Whatever vendor you work with this cycle, remember to get your 10DLC registration completed (which GetThru makes super easy), honor opt out requests, use best practices when writing messages, and more outlined here.”

See? So helpful.

NewTalk Has the Juice (It Has the Juuuuuice)

If that header copy means anything to you, we’re on the same side of TikTok. You’ve found your people.

If you’re ready to call all the phones on a brand new dialer that we built ourselves just for you, you’re also our people. We talked to a lot of you at Netroots, and your excitement for the next iteration of our calling tool genuinely warmed our hearts. Even better than that though was hearing from so many of you about your plans to continue to use distributed organizing tactics even as you’re back to in-person events, knocking doors, and more. We firmly believe that texting, calling, and in-person organizing are tactics that complement and strengthen one another, not compete against each other.

If you have no idea what I’m talking about, the TLDR is this: we built a new dialer. It’s less expensive than our previous dialer, it has a better user interface, it’s on the same platform as ThruText (which means one URL and one login for you and your staff or volunteers), and we know it scales far and fast while remaining stable. You should take a look. We’re really proud of it.

Conclusion?

The progressive movement isn’t backing down from a fight anytime soon, and your energy gets us absolutely hype to keep innovating on our tools to enrich your efforts and help you achieve your goals. As we all buckle up and bare down for the midterms, we want you to know that we’re with you all the way. And also, if you were one of the brave souls who serenaded us all at ActBlue’s Karaoke Happy Hour, you just might be our hero.

ABOUT THE AUTHOR

Cat Allen

Cat joined the GetThru Team to merge her professional background in advertising and brand strategy with her personal passion of organizing for progressive causes and candidates. Cat is based in Memphis, TN, and when she isn't organizing around local and state issues, she's raising one pretty exceptional daughter, cooking, painting, and petting all the dogs.

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