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Maintaining a high quality calling and texting program is still possible. Here’s how.
While we know COVID-19 has changed political campaigning, the verdict is still out on what that future will exactly look like. One thing we do know for certain is that the pivot from door-knocking and canvassing to virtual voter contact is here to stay for the rest of the year.
GetThru’s peer-to-peer remote texting platform, ThruText, and next generation dialer, ThruTalk, is built for campaigns that need to pivot, but finding the right software is only step one in building a high quality calling and texting operation. The good news is that GetThru’s team has spent years working in the trenches of progressive campaigns and organizations, and we rounded up a short list of best practices to scale-up your remote texting and calling operation this fall.
The honest truth? Managing a remote phone banking program is not very different than managing an in-person phone banking program. Many of the same best practices are still important: it’s vital to maintain centralized space for callers to gather, build a strong retention plan is essential, and create accountability measures for your callers. As you begin to get your virtual phone banking program off the ground, keep in mind the following:
Running a texting program is similar to a calling program but can be done with a more hands-off or hands-on approach depending on your program's capacity and volunteer numbers. You have the option of running timed text banks and open text banks. A time textbank functions similar to an in-person textbank where you select a set number of hours during a day volunteers will be responsible for sending and responding to their assigned text messages. An open textbank is typically longer and allows for volunteers to send messages and respond to them throughout the day instead of during designated hours. No matter what you decide to do, the following tips will help ensure you are getting the most out of your volunteers valuable time together.
Shifting to a digital-first or digital only voter contact program may sound intimidating, particularly if you’ve historically used these programs to supplement in-person efforts. But with the proper preparation and management, you can maximize the effectiveness of not only your volunteers but also the tools. GetThru offers free training and strategy sessions for clients covering a wide range of topics. If your campaign or organization is interested, email firstname.lastname@example.org to learn more.
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