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How the country's largest voter contact program used ThruTalk to reimagine their field strategy — and win.
Over the last year and a half, campaigns and organizations have had to innovate their outreach efforts in response to the unique challenges posed by educating, organizing, and mobilizing voters and supporters during a pandemic. Let’s take a look at the tactics that worked as a clue for how to continue to organize in an entirely remote or hybrid environment. This case study about Progressive Turnout Project (PTP) is a great example of how using ThruTalk enabled them to maintain their mission of getting Democrats to vote (and win) without knocking a single door.
Progressive Turnout Project (PTP) is the largest voter contact organization in the country, with a mission to get Democrats elected by having one-to-one conversations with inconsistent or disengaged Democratic voters. PTP’s field operation consists of in-person canvassing and sending follow-up communications such as commitment to vote cards and information on how, where, and when to vote.
In the early months of 2020, PTP spent a week in Chicago training over 100 District Leaders and preparing for the high stakes election season ahead. Training itself is no simple task, but what came next, no one could have anticipated. Just a few weeks later, COVID-19 was rapidly spreading across the country, and cities were going into lockdown just as fast. Part of what makes PTP’s in-person canvassing strategy so effective is that they start early and contact often, so this created a massive problem: how were PTP and their 1,200 staff members going to contact millions of likely Democratic voters when no one could leave the house? How would they ensure they were able to vote, and vote safely?
PTP ultimately decided that launching a calling program was the best way to replicate the one-to-one conversations that were needed to help Democrats win across the board.
For them, ThruTalk was the natural solution because:
After rallying Democrats to turn out for the Presidential Election and the Georgia Senate races, Progressive Turnout Project made 40,392,551 calls with 932,673 voters canvassed and a 78.4% turnout rate. They were critical to Democrats’ victory up and down the ballot across the country using a form of voter contact very different from the one they’re known for.
Because they were calling voters instead of canvassing them in person, they were able to expand the geographic size of their universe and reach voters that otherwise would not have been on their lists, as seen in their interactive impact report. This proved to be a game changer in states like Georgia, with large rural populations. There were a few other key findings as well, namely:
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