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An Update On TCPA

Here's what we know so far about the recent Supreme Court ruling.

The Get Thru Team

In the last several weeks, those of us in the peer-to-peer texting and calling space have found ourselves thinking deeply about the shape of voter contact to come — first as a result of what we know so far about 10DLC, and now in light of the Supreme Court’s ruling in Facebook v.

We know that for our clients who are running outreach programs at every level, scheduling a deep dive into legal analysis and industry shifts may be a tight squeeze on the calendar, so we did the diving so you don’t have to. Here’s a few thoughts we want to bring to the surface:

  • The Supreme Court ruling does not affect us (or you) today. We now know with certainty that ThruText and ThruTalk do not fit the definition of an Automated Telephone Dialing System (ATDS). This was the central question that the Supreme Court was considering and while there are still some open questions about the implication of the ruling, we now have more clarity on that piece. If you’re the curious type, you can read the ruling here.

  • 10DLC will require a few changes further down the line. If this is your first time seeing the phrase “10DLC” and you’ve broken out into a cold sweat, fret not. We’ve got an FAQ page just for you. We know that there will be a couple of steps added to the registration process when signing up to use our tools, and we’re working to streamline the process for our clients. 

  • The things that make us (and our tools) who we are will not change. We started GetThru with the simple idea that we could build better person-to-person outreach tools to help Democratic and progressive institutions organize at scale. We believe in the power of having authentic conversations with each other and most importantly, we believe in the ability of our clients to enact progressive social change through those conversations. Regardless of the shifts we see in our industry, we know that much will remain the same.

Have a question you don’t see here? Feel free to drop us a line anytime. If you’re curious to know more about how a texting and calling program can help you further your organization’s goals, we’d love to connect and tell you all about it. 


The Get Thru Team

GetThru was created by veterans of Bernie 2016, where we helped build the campaign’s historic voter contact operation. In the process, we saw the need for better technology for large scale 1-to-1 communication that reaches people where they are—on their cell phones.

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