10DLC Resources

We'll be sharing all that you need to know about 10DLC


We’ve compiled some frequently asked questions and information on 10DLC and will continue to keep this page updated as new information becomes available! Have a question about 10DLC that you don’t see here? Drop us a line here.

What is 10DLC?

10DLC stands for “10 digit long code”, or the phone numbers that ThruText uses to send personalized messages to individual people, and is being used shorthand for a new system that carriers (like AT&T, Verizon, etc.) are implementing to protect the SMS channel from spam and junk messaging. Overall, we support the goals of the 10DLC system. The ability to register, verify, and track organizations and their texts to ensure high quality messaging feels like a win — for both organizations looking to get the word out about important elections, events, and calls to action, as well as the vendors (like us!) who want to ensure continued scale, stability, and deliverability of those messages. 

What is TCR?

The Campaign Registry (TCR) is the information hub that allows the registration of 10DLC messaging campaigns. They work with carriers, vendors, and industry partners to establish common standards for A2P 10DLC messaging.

How will this affect ThruText clients?

ThruText clients now have access to a new user permissions role in ThruText — Account Owner. ThruText admins should view the article about designating and claiming your Account Owner here. Account Owners will need to complete Brand Registration when we release that feature in late August.

For Brand Registration, you'll need to fill out a quick form to provide registration information about your organization and the types of messages you send. Most of the information is standard (EIN, organization name, contact email, mailing address etc), so it's good to be thinking about now who in your organization will be able to provide that information when the time comes.

What is GetThru doing?

We’re taking the necessary steps on our end to be in compliance with these changes so our clients can text with confidence. We’re an official “Campaign Service Provider” with The Campaign Registry, which means we can help our customers become compliant with the new 10DLC system. 

You can view some highlights from our Product Roadmap as well as best practices for your texting campaign here.

What's the timeline?

GetThru will be working to “pre-register” our clients with The Campaign Registry, and will share more firm timelines about additional deadlines as soon as we know. We anticipate releasing the Brand Registration feature in late August. Current clients should keep an eye out for an email from us when Brand Registration goes live.

What's next?

We’ll share more updates as they come on concrete steps to take, deadlines, and any other news you can use. There are still some open questions about exactly how carriers will implement 10DLC, and as soon as we have clear answers we’ll be updating our clients. To stay in the loop with us, you can follow us on Twitter, Facebook, or bookmark this page for updates.